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THE CULT, CULTURE & BUSINESS OF FOOD

Food isn't just fuel. It's a part of culture. A ritual we share with others. A unifier too. Cornucopia will explore these meanings and myths, the influencers and the influenced. Why people eat this and that, shop here but not there. Food is big business too. We'll also look at that, how food is grown, processed, packaged, marketed and sold. 
Oh yeah and it will be funny, too. Just don't expect any recipes.  
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Matt Levine

Creator, Host, Food Industry Expert

Despite a passionate childhood love affair with iceberg lettuce and anything sugary, Matt Levine has spent 30 years in the natural and organic foods business. Born in Stamford, Connecticut, he lived in some of the grungier areas of New York City before moving to the Elysian Fields of San Francisco in 1989. His career has spanned retail, wholesale and market research.

After graduating from college with honors, he drove a taxicab in Manhattan, a decision he credits with his father's refusal to co-sign a loan to open a natural foods store in his hometown. Matt tries to make those who would listen believe that said store of his dreams would have sold to Whole Foods for millions of dollars. Regardless, his love for his father remained and he is only occasionally butter, mainly for dramatic effect.

He currently works as a freelance research analyst and publishes the much-loved but under-visited Natural Business News. In his free time, he mentors at-risk youth and follows his beloved New York Mets wit more passion than makes sense. He also is a regular contributor to Positivelite.com 

 

The Cornucopia Podcast

Grown in Oakland, CA

 

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